- CONMEBOL and Coca-Cola reinforce their commitment to world soccer and reach a new achievement to support the world's oldest national team competition.
Atlanta city, June 20, 2024 - The Confederación Susamericana de Fútbol announces Coca-Cola as the new Global Partner of the CONMEBOL Copa America 2024™️, one of the most important competitions in world soccer.
For more than 70 years, Coca-Cola has been a staunch supporter of soccer. Last year, as one of the world's largest soft drink companies, it reached an agreement to be the Official Sponsor of CONMEBOL's club competitions and now it is showing its support again by joining the CONMEBOL Copa America 2024™️, which will take place from June 20 to July 14, with matches in major stadiums throughout the United States.
"We at CONMEBOL are extremely pleased to establish a partnership with such influential brands as Coca-Cola and POWERADE, whose relevance transcends generations and borders. We share a serious commitment to the promotion of soccer and its positive values. The coming together of renowned companies and organizations to achieve such noble goals is always a source of great satisfaction and joy," said Alejandro Domínguez, President of CONMEBOL.
As long-time supporters of global soccer, Coca-Cola and POWERADE are entering a new chapter to promote the sport and connect more deeply with passionate fans and the world's best soccer players. Through this sponsorship, both brands will have global visibility at all CONMEBOL Copa America 2024™️ matches, with digital, in-stadium and television promotions, with other Coca-Cola in-stadium activations and CONMEBOL Copa America 2024™️ activities to be announced soon.
"Continuing our long-standing tradition with global soccer, we are excited to join with CONMEBOL and Copa America 2024™️, bringing our fans closer to the best teams and players in the world. Looking ahead to 2026, this is an incredible opportunity for us to work directly with CONMEBOL to help fuel the passion for the sport in the United States through diverse touch points and experiences," said Shakir Moin, President of Marketing of Coca-Cola North America.
Aware of the inspiring power that sport has in people's lives, Coca-Cola has been one of the most active sports sponsors in the world today. The brand is a long-time sponsor of the FIFA World Cup, the Olympic Games, EUROCUP, Wimbledon, CONMEBOL Club tournaments, and now extending sponsorship rights to Copa América 2024™️.
POWERADE will also be a key partner, with a significant presence on the pitch, keeping global superstars hydrated on the sidelines and refreshed during pre-and-post match activities. The brand is a natural sponsor with ongoing support for several regional club tournaments throughout Latin America.
