Experience something truly unique with exclusive activities during CONMEBOL Copa América 2024™️ matches

Get ready to be part of the excitement as CONMEBOL invites fans to participate in various sponsor activations prior to the Colombia vs Costa Rica match at State Farm Stadium in Glendale.

June 28, 2024
CONMEBOL Copa América™

Attendees of the Colombia vs. Costa Rica match at State Farm Stadium in Glendale can look forward to thrilling activities organized by the South American Football Confederation and its official sponsors, starting at 3 PM (local time).


In a joint effort with its sponsors, CONMEBOL introduces brand interaction areas to enhance fan experience and provide captivating attractions at CONMEBOL COPA AMERICA matches.


GET READY TO FEEL GREATNESS IN EVERY MOMENT WITH PASSION AND EXCITEMENT!


The brand interaction area within the State Farm Stadium security perimeter is reserved for sponsors to create activations. Starting at 1 PM (local time), spectators and guests can enjoy this corner when the stadium gates open. It will close minutes before the start of the match.


These sponsors are eager to generate excitement throughout the continent.


Michelob


Michelob ULTRA is set to bring the football experience to a whole new level with special events. Get ready for games, photo ops, giveaways, and a chance to see the CONMEBOL Copa América 2024™️ trophy at the Michelob ULTRA Pitchside beer gardens in the stadium. Additionally, fans can capture their Superior Man of the Match moment at designated photo points, inspired by the legends of the beautiful game.


Experiencia Michelob Copa America 2024


Coca-Cola


Coca-Cola will organize an exciting pre-match activation with games, interactions, and samples for fans. Followers will be able to participate in fun challenges and receive exclusive gifts while enjoying the delicious taste of Coca-Cola.


Experiencia Coca Cola Copa America 2024


Unilever


Unilever opens the doors to The Fresh House: The ultimate destination for fans, where they can prepare for the match with an epic blend of Unilever products and the excitement of the game. This space will energize fans and get them ready for kickoff.


The activation's goal is to explore attendees' tastes through interactive and unexpected moments that capture the spirit of football, featuring their three personal care brands (Rexona, AXE, and Dove Men Care).


Experiencia Unilever Copa America 2024

Univision


Univision is preparing a unique pre-match experience with a vibrant activation that will include interactive games, dynamic interactions, and exclusive samples for fans. Spectators will be able to participate in exciting challenges, explore innovative technologies, and enjoy emotionally-charged moments while connecting with the Univision brand.


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